register name on membership card survey

[Mark]

#2957

Hi just wandering if we have changed our name to owners register of new zealand as shown on the survey for the new membership cards sample sent with the latest newsletterBMW ClubsOwners Register of New Zealandwhen it should readBMW ClubsBMW Owners Register Of New Zealand

[Murray]

#12137

HiWe are trying very hard not to have to Darryl. The new logo is still the subject of negotiation with Clubs International following preliminary design work which was based on a pretty prescriptive template provided by BMW AG.We have already raised the issue about keeping “BMW Owners Register of New Zealand”. I do not anticipate this being a problem and the design team is working this into the final logo that will be presented to BMW AG and Clubs International in May. Clubs International has provided very positive comment so far. We hope to have this agreed and ready to show members in the June newsletter.“BMW Clubs” is the wording for umbrellas like BMW Clubs Australia (or BMW Clubs of New Zealand). We discussed the idea of creating a national umbrella for the two clubs in New Zealand in Vancouver last year, but we’ll have time to work on this after the independent branding exercises are over.One of BMW’s guidelines suggests that the designation in the first line should unmistakably identify an official club. This means that we can use “BMW Motorcycle Club” in the first line. In fact part of the feedback from Clubs International was to do this and the design team is changing that also.We have used the preliminary design of the logo on the 4 card options for the membership survey only because without a logo it would have not represented what the actual card would look like. The survey is really about what other element members want on the card as we need to be looking at producing new cards for new members later this year and having all members receive new cards at renewal in 2010.Cheers

[Mark]

#12138

thanks Garry for your reply ,but surely if we are going to vote on a design it should show what we will actualy get  so if we end up without the BMW in front of our name we should be told this before voting on a design

[Murray]

#12139

Sure, and I'm sorry if that wasn't explict in the newsletter. What we're after is a clear preference through the vote for the “look” of the card. If there isn't, we'll run the options again in order of highest votes to lowest. By then we should  have the final logo as agreed with BMW AG. Bottom line is that there is certainly no intention to change our name.

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